HHS launches ads for updated Covid-19 reminder, focusing on adults 50 and older |  CNN

HHS launches ads for updated Covid-19 reminder, focusing on adults 50 and older | CNN


As part of the White House’s Covid-19 response plan for the fall, the US Department of Health and Human Services is launching a video ad to encourage people to get vaccinated against the updated Covid-19 – especially those who are 50 and older.

In the public education campaign’s new video ad, released Thursday and titled ‘At Risk’, the text reads ‘9 out of 10 Covid deaths were in people over 50’ and ‘vaccines reduce the risk of death while music plays in the background. “So get your updated Covid vaccine. Now.”

An English version of the ad begins airing on television Thursday and a Spanish version will air starting Monday, according to HHS. The ads, which aired first on CNN, will also run on radio and online, with a print campaign expected on Monday.

“These ads highlight the importance of getting up-to-date vaccines, especially for older Americans — by directing them to Vaccines.gov,” Sarah Lovenheim, HHS assistant secretary for public affairs, told CNN in an email. -mail. “The HHS COVID-19 Vaccine Public Education Campaign continues to work tirelessly to ensure Americans have the information and access they need to protect themselves from COVID-19.”

Between April and June, people 50 and older accounted for the vast majority of Covid-19 hospitalizations (86%) and in-hospital deaths (96%), according to a study released Thursday by the Centers for Disease Control. and Prevention from the United States. But additional data from the CDC shows that even for people 50 and older who received two of the original boosters, the risk of hospitalization was less than a quarter of what it was for those who were not vaccinated. in July.

Since authorizing the original version of the Covid-19 vaccines, HHS has deployed public service announcements and paid advertisements to encourage people to get vaccinated. HHS’ first round of Covid-19 vaccine announcements debuted last year in April. The campaign has developed and launched over 5,000 advertisements in 14 languages ​​and partnered with over 1,000 organisations.

Previous Covid-19 vaccination adverts showed heartwarming scenes of friends hugging and socializing after being vaccinated, with upbeat music in the background or emotional testimonials from unvaccinated Covid-19 survivors who had been hospitalized. The last previous public service announcement, published in June, encouraged parents to have their children aged 6 months and over vaccinated against Covid-19.

The Biden administration has pushed to acknowledge that Covid-19 vaccines may become a more common part of our lives, as the nation may need to administer an updated booster every year since the coronavirus will likely continue to circulate in a foreseeable future.

The updated vaccines replace the booster shots previously offered to people age 12 and older.

There are no plans to phase out earlier vaccines used in the primary series, Dr. Peter Marks, director of the U.S. Food and Drug Administration’s Center for Biologics Evaluation and Research, said in August. But he described it as a ‘transition year’, when people need to make sure they have a ‘good foundation on which to build… which will help protect us against the unknown’.

An annual Covid-19 vaccine would be similar to how the seasonal flu vaccine is given each year.

“For the majority of Americans, one vaccine per year will provide a very high degree of protection against serious illnesses, and that’s what we need to focus on,” said Dr. Ashish Jha, coronavirus response coordinator for the White House, to CNN. the week. “Maybe for some high-risk people — the elderly, the immunocompromised — they may need protection more than once a year, but for the majority of Americans, that’s where it is, and I think it’s a really good place to be.”

The updated Covid-19 vaccine and seasonal flu shots are available at most pharmacies, doctors’ offices and health care clinics.

The government’s vaccines.gov website allows people to find where vaccines are given, and appointments can be made over the phone or online.

The updated Pfizer/BioNTech booster is licensed for ages 12 and older, and the updated Moderna booster is licensed for adults 18 and older.

A single dose of the updated Covid-19 vaccine is recommended at least two months after completing the initial two-dose vaccine series or your most recent booster.

“COVID-19 vaccines have gotten us through the worst of the pandemic – saving millions of lives, keeping countless people out of hospital, and bringing peace of mind to the nation,” the HHS Secretary said. Xavier Becerra, in a statement last week.

“As fall approaches and people are spending more time indoors, I encourage everyone who is eligible to get this updated COVID vaccine for free to protect themselves and their loved ones, just as they would receive a annual flu shot,” he said. “We now have another opportunity to get ahead of this pandemic and we will continue to work every day to keep everyone safe from COVID-19.”

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