Samsung today continued its ad campaign disparaging Apple devices, this time sharing a series of tweets highlighting Apple’s lack of a foldable iPhone and pitting the iPhone 14 Pro’s 48-megapixel camera against the Galaxy S22’s 108-megapixel camera.


“What is Apple?” reads the first tweet, which indicates the launch date of Samsung’s first foldable device. The second tweet has the same first-to-foldable theme, while the third notes that Samsung devices have had higher megapixel cameras for several years.

Samsung is sharing anti-Apple ads ahead of the announcement of new iPhone 14 models, and the company has a long history of insulting Apple devices in order to promote its own products. “Buckle up for Apple’s latest launch,” read an announcement posted in early September. “As you enter a world where heads will turn, there will be none in your direction. Where the highest resolution smartphone will be in someone else’s pocket.”

A second “Join the flip side” ad that came out on Thursday tried to persuade iPhone‌ users to switch to the Galaxy Flip by showing a die-hard iPhone‌ fan keen on foldable technology.

In the past, Samsung has poked fun at Apple’s design decisions like removing the headphone jack only to follow suit and do the same a few years later. Samsung has a head start in this case as it was the first to release foldable devices and high resolution cameras, but it will be interesting to see if there are any ‌iPhone 14 Pro‌ features that Samsung will eventually adopt in the future. ‘coming.

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